![]() You can go one step ahead by clicking on any one of the results and check out the videos that have ranked for it. YouTube’s auto-recommend search bar will tell you the most popular topics that people search for in and around your subject matter, and what kind of videos are ranking for them.įor example, when you type ‘photography’ in the search box, you get the following popular results:Īs you’ll keep adding more words to your search query, you’ll keep getting more relevant search intents that can help you derive video ideas. The best place to start would be the platform you’re going to be interacting with them on - YouTube. The idea is to find relevant keywords that have sizable search volume. You can flesh out this persona further in terms of what the target audience could be looking for and that can be where you come up with video ideas. ![]() Youtube videos how to#If you are a brand who wants to understand how to make a YouTube video, it is likely that you already know who your target audience is but you also need to find out what gets their attention on YouTube specifically, what they are searching for, and the kind of value your content can bring to them.Ĭreate a persona based on the problem statement, age, and location (and profession, if applicable) - this will help you to understand your audience better, and enable you to create content that is exactly what they are looking for.įor example, let’s say you’re an animator who is creating tutorials mainly for hobbyists and design students located in the US, in the age group of 15-30. ![]()
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